Impact is the word we will hear more and more often

Impact is neither a buzzword nor a concept : this is a guideline that will impose itself on

business models as well as on public decisions.


Julie De Brux, the Founder of Citizing, a leading independent consultancy in socio-

economic assessment and regulatory security, explains for Vetted what « impact »

means, what the state of the art is, why it is now essential to take it into account in all

private and public decisions and finally how it contributes to creating more collective

value.